Our proof in short
Arhag
The challenge: Develop and implement a communications strategy for an organisation in transition.
The work: We communicate change as a housing association and campaign group Arhag transitions to become a ‘go to’ organisation for migrants and refugees.
Intrinsic to its success is telling the story of this change, which has involved raising the profile of the policy driver, the chief executive, and ensuring the organisations many projects are heard.
Impact so far: more than 25 pieces of coverage in national, industry and local press in eight months.
Links:
Guardian
Inside housing
24 Housing
Inside housing
“The campaign has had significant impact and significantly more than we anticipated we would achieve. It has helped open doors for Arhag.”
Tannus
The challenge: Bring disruptive cycle brand to a conservative market.
The work: After a successful launch, help bring outsider tyre brand Tannus to the mainstream, bringing coverage across media.
This involved coming up with regular stories in both national, specialist and industry press, co-ordination of a Facebook campaign and industry show publicity.
Impact: twice-monthly coverage in consumer and industry press, two awards nominations in national competitions. Tannus is now a well known cycling brand.
“Flip ensured we were constantly being talked about in the industry and by bike riders.”
Fully Charged
The Challenge: Consolidate e-bike challenger brand in the market, following successful launch.
The work: Tell the story of the e-bike business growth to the cycling industry and promote the company’s moutain bike range.
Impact: Industry coverage, corporate profile and National media reviews.
Links:
Bike Biz
Cycling Industry News
Telegraph
“Flip has been a great help promoting our business and in particular our e-mountain bike range.”
Wolffepack:
The Challenge: Launch a revolutionary backpack which moved from the back to the front at Crowdfund stage and then at consumer launch.
The work: Sell the idea of the product to tech and National writers using Gifs and demonstrations.
The impact: Surpassed it’s £50,000 crowdfund target. Then later successful commercial launch with coverage across national and tech media.
“With maximum effort and minimum fuss the team managed a highly effective campaign that achieved global results for a totally new brand. I’m delighted with the outcome.”
Gocycle
The Challenge: Develop the upmarket e bike brand among a range of influencers.
The work: Encourage well known and influential people to use a Gocycle for a month and then write a pithy piece about it for the company website.
Impact: Contributions from a range of people including Eddie Jordan , Chris Evans and Jean Christophe Novelli.
It’s Fresh
The challenge: Launch innovative food waste saving technology being used by major supermarkets.
The work: Explain a complex scientific product to both consumer and b2b audiences.
Impact: National newspaper coverage, trade and local paper coverage. Comms support at conferences.
Wembley Park
The challenge: Develop place-making PR strategy to get investors, house buyers, consumers and leisure traffic aware of a new London location.
The work: Multi-faceted approach using traditional national and trade media as well as bloggers, vloggers and Facebook campaigns to tell different stories to a disperse and large group.
Impact: Much coverage across traditional media, including news and business pages, broadsheet and tabloid, alongside numerous blog reports and piggy-backing successful vloggers.
